PASO ROBLES, CA – David Criswell, a 26-year sales veteran, today announced the launch of Criswell Ventures, a holding company comprising three distinct businesses: Techforge Partners, Salesforge Partners, and DirectGoodsToYou.com. Located in the heart of California’s Central Coast wine country, Paso Robles offers the perfect blend of small-town charm and business innovation that aligns with the company’s vision.

The company emerges at a critical time in the job market, with Criswell leveraging his two decades of sales leadership experience to create employment opportunities across technology, sales outsourcing, and e-commerce sectors.

Techforge Partners operates as a value-added reseller (VAR) in the technology space, providing comprehensive IT solutions to businesses of all sizes. The company specializes in hardware, software, and cloud services integration, helping organizations optimize their technology infrastructure.

Salesforge Partners delivers specialized field sales outsourcing solutions, enabling businesses to scale their sales operations without the overhead of maintaining an internal sales force. The company brings enterprise-level sales expertise to small and medium-sized businesses, leveraging Criswell’s extensive experience in sales leadership.

DirectGoodsToYou.com represents the e-commerce arm of the venture, offering a streamlined online shopping experience for consumers. The platform focuses on delivering quality products directly to customers, eliminating traditional retail markups.

“After 26 years in sales, including 20 years leading teams, I saw an opportunity to not just find a job, but to create jobs,” said David Criswell, CEO of Criswell Ventures. “Paso Robles provides the perfect environment for our growth, combining quality of life with proximity to major California markets. Our three-pronged approach allows us to serve diverse market needs while building meaningful employment opportunities in our community.”

The launch of Criswell Ventures comes at a time when many experienced professionals are facing career transitions. Rather than joining the ranks of job seekers, Criswell chose to leverage his expertise to create new opportunities for others in the community.

Each division of Criswell Ventures is actively recruiting talent across various roles, from technology specialists and sales professionals to e-commerce experts. The company expects to create dozens of new positions in its first year of operation, contributing to the economic growth of San Luis Obispo County.